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Founder Michele Scott-Lynch didn’t start appreciating her curls until her 30s. By the time she had her two daughters, she wanted to become a role model for them, especially as someone who embraced her natural hair. The UK brand prioritizes using gentler ingredients and following sustainable and cruelty-free practices.
Honey Creme Moisture Retention Super Detangling Conditioning Shampoo
Some of us know a little too well what it's like to spend hours getting our hair done only to be met with pouring rain that can jeopardize our spankin' new style. A brand centered around "The Rain Hat" which blends fashion and function together. From the visor shielding your face away from the rain or the waterproof exterior to keep your hair dry, this hair accessory is a must-have. Plus, we can't forget the stain-lined interior to reduce any frizz or breakage. A brand centered around \"The Rain Hat\" which blends fashion and function together.
Curls & Potions
This growth serum puts frizz and tangles to rest thanks to its essential oils blend (like black castor oil, avocado oil, jojoba oil, grapeseed oil and argan oil). From a hot oil treatment to styling, the product can be used pretty much at any step in your routine. We won't deny that wash products are important, but the accessories are just as crucial to a naturalista's routine.
Adwoa Beauty
Soon after, she joined an online community, where she swapped recipes and helpful ingredients with other members. Once she experienced the benefits of these natural formulas on her hair, she decided to launch NaturAll in 2015. In the nine years since, the brand has been offering clean haircare products with ingredients sourced directly from small farmers in Jamaica and Ghana. Sisters Whitney and Taffeta White started this natural haircare brand nine years ago and garnered attention for their styling products and satin head wraps that protect your hair while you sleep. (Three PureWow editors who put the line to the test gave the brand their stamp of approval).
Rucker Roots
Whether you’re looking for a hair oil, moisturizer or styling cream, the OG brand has something for all hair types and textures for the whole family. Founded by beauty veteran Keenan Beasley, Sunday II Sunday is making it easier to stay active without worrying about your natural hair sweating out (in under 15 minutes, FYI). All products feature botanical ingredients to remove sweat, balance moisture and reduce itchiness, so go schedule that spin class. Celebrity hairstylist Dickey knows a thing or two about natural hair (he counts celebs like Sarah Jessica Parker, Rihanna and former First Lady Michelle Obama as part of his clientele). What started out as a guidebook about how to take care of your hair turned into a product line for all textures to use at home or at his NYC salon dedicated to curly hair. Actress Taraji P. Henson took her own experiences with taking care of her hair and created a natural line, specifically for scalp care.
55 Black-Owned Haircare Brands to Shop Now in 2024 - PureWow
55 Black-Owned Haircare Brands to Shop Now in 2024.
Posted: Fri, 26 Jan 2024 08:00:00 GMT [source]
Grace Eleyae has been offering stain caps, silk pillowcases and knit beanies to keep your hair protected and frizz-free since 2014. In case you didn't already know, silk and satin have been proven to minimize friction, lock in moisture and promote healthy hair growth. So naturally, all the products feature a silk (or satin) lining to keep your locks in top shape all day and night.
Alikay Naturals
One of the most popular products, the Master Cleanse, has a unique applicator that makes it easier to apply product directly onto the scalp—even if you're rocking a protective style. Overall, the products aim to cleanse, soothe and improve hair health overtime. Speaking of OGs, Taliah Waajid was one of the first to have a complete line for curls, braids and locks. All of their products contain 100 percent natural ingredients like shea butter, coconut oil (or as they call it, “shea-coco”) and apple cider vinegar. For a long time, there was a lack of BIPOC representation in the beauty space, especially when it came to natural hair.
Whether you have dry, dull or damaged hair, Briogeo has a collection for you. Founder Nancy Twine started making products right out of her NYC apartment using her grandmother’s recipes before creating the clean beauty brand that we know today. You’ll find that all the products have natural ingredients (like avocado oil, shea butter and tea tree oil) to hydrate, moisturize and protect all hair types. After learning how to make hair products from a chemistry teacher, Cindy Tawiah sought to make a beauty brand with natural hair in mind.
Alodia Hair Care
Years of research and testing brought DIVA by Cindy to life, and the brand focuses on ingredients like aloe, peppermint oil and vitamin B for hair growth, scalp care and moisture. As a child raised in Sweden, founder Badria Ahmed found it difficult to find hair products for her afro. After years of chemical relaxers and limited haircare options, she sought to begin her natural hair journey. Once she did the big chop, Ahmed started experimenting with natural ingredients and developed Holy Curls in 2019. The London-based company uses only natural ingredients (like baobab oil, cucpucau butter and aloe vera) to nourish curls, coils and waves.

Her entire collection uses natural ingredients (like honey and argan oil), while building an inclusive community for all. CurlMix went from a DIY subscription box to a full-fledged haircare brand (that was also featured on Shark Tank). In 2018, the brand launched its first line after identifying customers’ needs and concerns in a private Facebook group. Started by Kim and Tim Lewis, the clean beauty brand caters to all curly gals who are looking for hair growth, hydration or strength.
In 2009, former founder and CEO Chris-Tia Donaldson sought to make a collection for naturalistas. In 2019, our favorite TV mom launched her very own haircare brand and it has become a go-to for many curly gals. Tracee Ellis Ross spent over ten years perfecting the range in order to create a collection that “empowers your curl pattern.” The best part? Each product is labeled to let you know if it works best for curls, coils and tight textures. If you have naturally curly hair, you understand how exhausting wash days can be. Before you even get to actually washing your hair, you have to pre-detangle, because if you don't, your hair will get matted as soon as it makes contact with the shampoo.
The Australian brand caters to people with 3A to 4C curls with steps like cleansing, masking, oiling. It’s vegan, cruelty-free and filled with Australian native oils to keep curls moisturized and hydrated. TGIN (or Thank God It’s Natural) brings natural, organic ingredients (like shea butter and olive oil) together at an affordable price.
It doesn’t weigh my hair down and leaves a light, clean scent when brushed by a breeze. The product absorbs quickly, so my hair feels soft and manageable without being left oily. It also worked miracles at soothing and healing my itchy and flaky scalp in the winter. Whether you have curly hair or prefer blowouts, The Doux has a product for every hair type. Plus, the packaging stands out in the beauty aisle and we can't get enough of the names like "Big Poppa," "Mousse Def" and "Sucka Free."
The Natural Almond and Avocado Leave-In Conditioner is formulated with almond, avocado, shea butter, and coconut milk. They all work together to deliver intense moisture, soften and smooth the cuticle, offer frizz control, and strengthen the strands from within. When you invest in a hair oil, you're really investing in your hair's health.
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